Sourcing will shift to continuous analytics and response, enabling a greater decentralization of sourcing to align more closely with the business and shift from a disproportionate emphasis on cost control to a more balanced focus on revenue growth, speed, cost and risk. This will also shift traditional category management strategies to multi-category product orientation. Different sourcing capabilities will be required to shape strategy with strong expertise in advanced analytics, digital technology, collaboration and orchestration. Sourcing and Vendor Management technology will become increasingly autonomous, enabling intelligent automation of discovery, analytics and coordination and empowering Sourcing's shift to strategic orchestration.