As Head of Danske Bank's GenAI Innovation Lab, Sofie Holm Stenstrop brings over a decade of expertise in the financial sector, with a particular focus on digital development and transformation. Her extensive background spans organizational transformation, strategic planning, and the implementation of innovative sourcing and shoring strategies at both group and tool-specific levels.

Throughout her career, Sofie has demonstrated a keen ability to transform strategic visions into tangible value through collaborative leadership and effective organizational implementation. Her approach emphasizes the critical importance of diversity, equity, and inclusion, particularly as new technologies continue to reshape the financial landscape.

In her current role, she leads initiatives that explore and harness the potential of Generative AI while ensuring responsible innovation that benefits all stakeholders. Sofie's combination of technical expertise and strategic insight positions her at the forefront of digital transformation in banking.